DYNAMIC TAIWAN CULTURAL PIECE
GET CREATIVE WITH OHBEAR MASCOT
OhBear T-shirt Design Contest
BEATS OF TAIWAN is a T-shirt design contest with the theme "Taiwan tourism with OhBear", organized by the Taiwan Tourism Bureau on the occasion of Taiwan's official opening of the border. Vietnamese tourists from October 13, 2022, after 2.5 years. The contest wishes to connect Vietnam - Taiwan tourism through the image of tourism promotion ambassador OhBear - a rare black bear in this place that is in conservation status.
Launched on October 18, 2022, the Contest has attracted more than hundreds of thousands of interactions interested in the contest, received 70 valid entries, and selected the top 8 excellent winners to receive the highly worthy Final prizes with their designed products.
Concept for the Contest
The contest's concept was inspired by four creative themes representing the diverse cultures of this dynamic land. The set of colors used in the concept prioritizes contrasting palettes and vibrant color ranges, illustrating the contemporary and traditional culture of Taiwan based on four cities: Taipei, Taichung, Kaohsiung, Tainan. Thereby, we have taken the main image of the puzzle pieces that coordinate with the geometric graphic style, representing different parts of those cities.
In order for the main image of VAN•HOA to always ensure the highest flexibility and application for users, the maximum separation of the elements in the main image and the color set is an indispensable part to have can integrate the concept coherently from the sequence of physical events to the images sent to readers via social networks.
Introducing the 4 Topics:
With four elective topics to challenge the creativity of the contestants based on the highlights of the land with a dynamic rhythm of life in culturally diverse urban areas, the harmonious rhythm of nature and heaven, together with Unique culinary and cultural inspirations:
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The Urban Lifestyle (City Tour)
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The Breath of Nature (Eco Tour)
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The Waves of Flavor (Food Tour)
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The Beats of Culture (Cultural Tour)
Taiwanese culture and mascot OhBear
With four elective topics to challenge the creativity of the contestants based on the highlights of the land with a dynamic rhythm of life in culturally diverse urban areas, the harmonious rhythm of nature and heaven, together with unique culinary and cultural inspirations.
VAN•HOA feels very lucky to be the one to accompany the contestants since the first days of getting to know the bear OhBear. From the ability to "customize" Taiwanese culture to storytelling with vivid images through mascots, VAN•HOA believes that this is what the contest wanted to show, the recognition of contemporary-traditional chain culture and high improvisation in creativity.
![Assets [Recovered]-09.png](https://static.wixstatic.com/media/03e46b_b4d18526b3e24481a4fda6247bc90cbd~mv2.png/v1/fill/w_980,h_351,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/03e46b_b4d18526b3e24481a4fda6247bc90cbd~mv2.png)
The contest's application
Accompanying physical applications, VAN•HOA also supports to design of online applications. The main image of the event was used to create a system of images and icons to illustrate the event's landing page, as well as illustrative posts to promote the contest.
/Fast learning and productive with a broad range of 6 years of work experience in visual communication digital design, research, marketing, advertising
/Focusing on exceeding design and strategic skills, maximizing human-centered thinking and being committed to finding solutions to complex problems
/Fast learning and productive with a broad range of 6 years of work experience in visual communication digital design, research, marketing, advertising
/Focusing on exceeding design and strategic skills, maximizing human-centered thinking and being committed to finding solutions to complex problems
VAN•HOA hopes that with upcoming projects, we will have more opportunities to promote Vietnamese culture along with the maturity in creativity of the generation of "global citizens".